Spintax is a term that refers to syntax used to create unique sentences with similar forms and styles. Effective Spintax means that the same sentence can be used repeatedly, with a different word or words being substituted randomly.

Spintax is a great way to save time by automating the creation of unique email content for individual recipients while also dramatically improving your deliverability and inbox placement. Spam prevention platforms look for templates and similar emails that are sent in volume. Spintax helps eliminate this risk by 'spinning' a different message version for each recipient, to make it less likely your message will appear like a template. 

With Leadfwd we support an infinite number of Spintax groups within a single email message, so you can 'spin' until your heart's content. Spintax groups can be simple variations of words or entire sentence variations.

Spintax can be applied within an email message body or the subject line.

Using Spintax

Spintax is supported for Sequences using Email Steps and can be implemented within the compose email dialog using brackets {{ }} to create the Spintax entity and vertical bars | to separate each version of your spin.

Example:

{{Hey there|Aloha!|Greetings|Hi there}} [firstname],

Learn more

Hotfixes | Production release on December 15, 2022 

FIX 

• Sequences / Pending records being exited early without completing.
• Analytics / Dashboard stats for emails from a Sequence sub-step missing email subject data.
• Analytics / Calculations on the detailed view for Sequence metrics were not working as expected for enrolled/pending/working.

Hotfix releases into production environment for all application nodes (Nov 29, 2022)

• FIX Pause / Delay in Sequences was not working as expected with sub-steps and targets were passing through to the next steps early.

Hey, Leadfwd world!

We are happy to announce to you our new Ringless Voicemail add-on functionality is now live! 

Ringless voicemail (RVM) is a telephony framework that can send pre-recorded voicemails, directly to voicemail inboxes—instead of dialing, ringing and waiting. You pre-record the messages and the Leadfwd platform drops those voicemails into each individual contacts voicemail box, using Sequences and Automation.

RVM for Inbound Sales and Existing Customers

• Welcome new users who have signed up for your services.
• Remind existing customers of upcoming renewals.
• Alert customers to service upgrades or new offerings.
• Webinar or conference attendee reminders.
• Connect with your best customers with a holiday greeting.
• Reward your top clients with special offers and promotions.

RVM for Outbound Sales and Building Pipeline

• Most people don’t answer unknown numbers, but they do check voicemails.
• Stop interrupting. Prospects can listen to your message anytime.
• Shield your sales reps from rejection and repetition burnout.
• Allow sales reps to focus on talking to people that want to buy.
• Deliver a personal touch, but in a scalable way. 
• Personalize the Caller ID with your direct line for easy call backs.
• Import unlimited voicemail assets.

Learn more about RVM for Leadfwd

Extended the manual mailbox setting to control delays between each email sent, to include an AI algorithm to randomize the delay between every email sent. This approach helps the automation better mimic human sender activity, which in turn helps reduce some scrutiny from spam filters. 

• IMPROVEMENTS AI Powered Delay Between Emails / Learn more